Boost Performance. Discover Comfort. Break Limits.
We are LOYA. We are the outsiders, the trail-seekers, and the weekend warriors. We are here to help you see the world clearly, no matter how fast you’re moving.
Join the vision. Break your limits.
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Athletes Across Europe
Joined the LOYA vision in the last 12 months.
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Lower Prices
By eliminating middlemen and traditional retail markups.
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Swiss TR90
Used in our Arona series for indestructible performance.
Engineering Excellence
We don’t have expensive storefronts or million-euro celebrity endorsements. We invest every cent into what actually matters for your performance:
Swiss Engineering
Our flagship frames are crafted from genuine Swiss TR90—a thermoplastic material that is virtually indestructible, feather-light, and flexible enough to survive the toughest conditions.
Optics First
Every lens we produce is designed for high-definition clarity. Whether it's a technical mountain bike trail or a blinding road, LOYA lenses provide 100% UV400 protection and impact resistance.
The Athlete's Fit
No-slip grips, aerodynamic airflow, and zero-pressure comfort. Our gear is tested by cyclists, runners, and outdoor enthusiasts across Europe.