1% better every day
This simple yet powerful motto underpins everything we do. We believe that each of us has the potential to continuously improve - and we are here to help you along the way. We are sports enthusiasts who know exactly how important it is to have equipment you can rely on, whether you're running, cycling or hiking.
Our story
The LOYA brand was born from a passion for sports and a desire to make things better. It all started when, as avid runners and cyclists, we were looking for glasses that combined high quality with an affordable price. However, we encountered either premium products with a high price tag on the market or cheap alternatives that did not meet our demands. We thought it didn't have to be that way and decided to create something of our own.
LOYA is the result of our effort to offer glasses that are not only affordable, but also reliable and stylish. With every step we've taken - from design to production - we've thought about how we can help you be 1% better every day. LOYA is not just a brand; it's a promise to accompany you on your journey to improvement.
2021
Year of foundation of LOYA
+12k
Number of customers
100%
Customer satisfaction
Our philosophy
We are not just another sports eyewear brand. We are partners in your journey to improvement. We believe that sport is about pushing one's own boundaries, overcoming obstacles and the joy of achieving new goals. Every day is an opportunity to be better than yesterday, and we're here to help you take advantage of that opportunity.
Together on the road to improvement
We are proud to be part of a community of people who are always looking for ways to improve. Our brand is more than just products – it's a philosophy we share with everyone who wants to move forward. Whether you're a professional athlete, an enthusiastic amateur or just someone who loves to move, our glasses will help you reach new heights.
Together we can be 1% better every day.