1% better every day.
This simple yet powerful motto is the foundation of everything we do. We believe that each of us has the potential to continually improve – and we’re here to help you on that journey. We’re sports enthusiasts who know exactly how important it is to have gear you can rely on, whether you’re running, cycling or hiking.
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Satisfied customers
Our glasses are worn by athletes all over Europe. Proven quality that will not disappoint in any conditions.
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Strong foundation
We build a brand with a focus on functionality, durability and clean design. No compromises – just performance.
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Top rating
The vast majority of customers have given us 5 stars. For comfort, reliability and quality that lasts.
Our story
LOYA was born from a passion for sports and a desire to do things better. It all started when we, as avid runners and cyclists, were looking for eyewear that combined high quality and an affordable price. However, we were faced with either premium products with a high price tag on the market, or cheap alternatives that did not meet our expectations. We told ourselves that this did not have to be the case, and decided to create something of our own. LOYA is the result of our effort to offer eyewear that is not only affordable, but also reliable and stylish. With every step we took – from design to production – we thought about how we could help you be 1% better every day. LOYA is not just a brand; it is a promise to accompany you on your journey to improvement.
Not just to look – mainly to function.
Every detail is thought out so you can focus only on performance.
For running, biking and mountains.
Lightweight frame, uncompromising stability – LOYA keeps up with your pace.
Born from a real need.
Not a trend, but an answer. We answered ourselves to what we were missing in the market.
"We are not just another sports eyewear brand. We are partners on your journey to improvement. We believe that sports are about pushing your limits, overcoming obstacles, and the joy of achieving new goals. Every day is an opportunity to be better than yesterday, and we are here to help you seize that opportunity."
CEO and Founder
We were missing something. So we created it.
We couldn't find sports glasses on the market that were lightweight, durable, good looking, and didn't break the bank. So we started designing our own - no compromises, no empty marketing. Just what really works.
You're not a hobby athlete. You're a LOYA type.
It doesn't matter if you're running in the morning before work or working on a 30 km trail. Anyone who wants to be 1% better every day belongs in our world. Our glasses are not just an accessory - they are your equipment. And there is no compromise with that.
