1% better every day
This simple yet powerful motto underpins everything we do. We believe that each of us has the potential to continuously improve - and we are here to help you along the way. We are sports enthusiasts who know exactly how important it is to have equipment you can rely on, whether you're running, cycling or hiking.
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Our story
The brand LOYA was born out of a passion for sports and the desire to do things better. It all started when we, as passionate runners and cyclists, were looking for glasses that would combine high quality and an acceptable price. However, on the market, we either encountered premium products with a high price tag or cheap alternatives that did not meet our demands. We said to ourselves that it doesn't have to be this way, and we decided to create something of our own.
LOYA is the result of our effort to offer glasses that are not only affordable but also reliable and stylish. With every step we took – from design to production – we thought about how we can help you be 1% better every day. LOYA is not just a brand; it is a promise that we will accompany you on your journey to improvement.
" We are not just another brand of sports glasses. We are partners in your journey to improvement. We believe that sport is about pushing your limits, overcoming obstacles and the joy of achieving new goals. Every day is an opportunity to be better than yesterday, and we are here , to help you take advantage of this opportunity."
Co-Founder
Together on the road
We are proud to be part of a community of people who are always looking for ways to improve. Our brand is more than just products – it's a philosophy we share with everyone who wants to move forward. Whether you're a professional athlete, an enthusiastic amateur or just someone who loves to move, our glasses will help you reach new heights.